一個好的演講,至少不要讓人打瞌睡,講完之後又能讓人記得你說了些什麼。

1. 時間不能太長:

一個致詞稿,最多3-5分鐘就夠了。
演講稿則要看主辦單位給你的時間有多少;若是屬於互動式的演講,要預留一些時間給聽眾發問、互動。

2. 開場白和結語要簡短:

幫人寫講稿,要注意演講者的身份地位,語氣要不卑不亢。
例如開場白一般都會寫到這一句話

It's a great pleasure to see everyone participate in the meeting today.
或 It's (indeed) a great honor…./It's quite an honor…./It's quite a pleasure…

若演講者是一位高級官員到下屬單位去致詞,若寫成
it's (indeed) a great honor….就不太合適了。

3. 直接切入主題:

老外是最沒有耐性的,內容要直接切入主題。
統計數字最多一、二個;太多了,沒人知道你說了些什麼。
千萬不要照著唸,如果聽眾事前又已有書面資料,老外會立刻出場喝咖啡去了。

4. 舉一、二個實例或故事:實例會記得,故事會打動人心。



商業合作會議致詞稿(範例)

Ladies and Gentlemen,

On behalf of our company Weiguo Solutions, it's a great pleasure to see everyone participate in the meeting today. It has been approaching almost 6 months since this business partnership was initiated with Amstar Creative, and it seems that this relationship will continue to flourish. It is truly wonderful to see how much both of our firms have grown, and we look forward to many more years of continued success.

As you know, Weiguo Solutions, Spotlight, is a world-class manufacturer supplying technologically advanced car rechargeable LED flashlights. As a world-class supplier, our strategy is to create a business environment that encourages innovation, open exchange of ideas, achievement of excellence, and ensuring competitiveness, profitability and growth. In order to compete in today's globalized economy, we will greatly depend on our agents worldwide to sell our products with high efficiency.

Now that I have told you about Weiguo Solutions, let me talk a bit about our partner, Amstar. We know Amstar's business is based on a "Quality first, Reputation first and Customers first" model. For the past months, Amstar has been the most impressive partner that we have ever worked with. Your operations are organized and efficient, and the publishing of your book – The Grammar Rules of Thumb has already spoken for yourselves. We appreciate the support and cooperation from Amstar's working team.

Again, we want to express our deepest appreciation for your outstanding customer service and dedication, for the past, the present, and we look forward to a future, full of opportunity and good relations. Thank you.


各位女士、各位先生

本人謹代表本公司Weiguo Solutions很高興看到大家參加今天的會議。自從尋求與Amstar Creative合作以來,已經進行快要6個月了,我覺得這個合作關係將會更加緊密。目前,我們兩家公司的業績都有大幅度的成長實在是太好了,而且盼望未來繼續成功。

誠如你們大家都知道,Weiguo Solutions 是一家供應高科技汽車充電式LED手電統。作為一家世界級的工廠,我們的經營策略就是創造一個可以創新、資訊交流、追求卓越,以及可以保持競爭力、利潤和成長之生意環境。為了能在今日全球化經濟体系下競爭,我們將會更倚靠我們全球代理商高效率的銷售。


在報告了本公司之後,請容我來提一下我們的夥伴Amstar公司。我們都知道,Amstar的經營模式是「品質第一、商譽第一、顧客第一」。過去幾個月以來,Amstar一直是我們往來最好的合作夥伴。貴公司的經營是有組織、有效率的,你們的「英文法:只是一些規則而已」的出版就已經說明了一切。我們感謝Amstar工作群的支持與合作。

最後,讓我再一次的感謝你們對顧客服務和付出,並期待未來双方充滿著機會和更良好的關係。 謝謝各位。

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